Corso integrativo all'insegnamento di economia e marketing agro-alimentare

• Obiettivi formativi

  The purpose of this course is to provide description, explanation and prediction of purchase behaviour of food products.

• Programma del corso

  Starting from a conceptual framework, some models will be examined to understand the range of factors which can influence choice. The complexity of decision processes in even a simple purchase will be underlined and a specific focus
  will be dedicated to understand the main determinants of intention to buy with regard to: specialty and appellation foods, functional foods, organic foods, ready-to-eat products.
  Moreover the political, economic, cultural, psychological and social influences will be analyzed through the study of some scientific articles from the main international marketing journals and reviews.
  Finally, a general treatment of all elements of the marketing mix will be provided.
  Particularly the location of food outlets, pricing and promotion strategies, point of sale influences will be examined.

• Metodi didattici
  • lezione frontale
  • esercitazioni
  • seminari
• Modalità di valutazione
  • scritto
• Lingue, oltre all'italiano, che possono essere utilizzate per l'attività didattica

  English

MATERIALI DIDATTICI